With their signature drink APEROL Spritz the premium spirit has become one of the most favourite appetizers of German consumers.

Since 2009 RPM has been responsible for lifestyle and consumer PR for APEROL by Campari. From the beginning RPM has been able to successfully position the APEROL brand with the trend-conscious target group and continues to develop contemporary brand communication for the orange original for lifestyle media and bloggers.


  • Strategy development and consulting
  • Concept development
  • Image building and management
  • Brand positioning
  • Traditional press relations
  • Media cooperations (print/online/TV/radio)
  • Topic scouting
  • Photo shoots
  • Video productions
  • Monitoring
  • Reporting

New &
Social Media

  • Content development
  • Blogger relations

Event & Celebrity Marketing

  • Testimonial acquisition and management
  • Press events
  • Blogger events

Project description

Infectious joie de vivre is at the core of the APEROL brand and the focus of all PR and blogger activities. Together with high-quality print and online media RPM gives consumers the opportunity to experience the brand in an unusual manner, such as spending New Year’s Eve in the ice hotel or with a spectacle of colours at the popular Holi Festivals.

At the same time we inspire the target group to create their own APEROL moments with the APEROL design kit. The lifestyle set was specifically created for the premium spirit and contains ingredients for the original APEROL Spritz as well as high-quality preparation accessories, such as a precious siphon. With this attractive package the brand generates a high level of awareness in premium consumer press titles.

With the objective of developing the brand, RPM also gets bloggers as opinion leaders for the target group on board. With their APEROL creations they bring a new shine to the APEROL Spritz glasses.

In PR we focus on developing lifestyle-affine PR strategies, which can be expanded to digital activities. RPM is in charge of the creative development, planning as well as implementation and supervision of B2C communications, including event management as well as a pro-active communication of brand news and the year-round management of the B2B remit. In addition RPM continuously strengthens and expands the collaboration with brand-relevant bloggers in the Social Media field.

More information