As of 2016, RPM supports Bord Bia, the Irish Food Board, with communications regarding Irish Beef.

In addition to annual strategic planning, RPM is responsible for all aspects of press work and influencer relations as well as event organisation, stimulating Germany’s appetite for Irish beef.


  • Strategy development and consulting
  • Concept development
  • Image building and management
  • Brand positioning
  • Traditional press relations
  • Media cooperations (print/online/TV/radio)
  • Topic scouting
  • Photo shoots
  • Monitoring
  • Reporting

New & Social Media

  • Content development
  • Blogger relations
  • Reporting


  • Press events
  • Blogger events

Project description

As part of the PR work for Irish Beef we create brand experiences for media and consumers linking the product qualities of Irish beef with premium emotions. For events, but also media and blogger cooperations, the representation on a visual and also content-related level plays a very important role. In order to strengthen the awareness within the target group we work closely with key media contacts from the lifestyle field and the trade press and establish long-term cooperations with Germany’s food bloggers.

The annual concept combines seasonal topics with overarching themes around the enjoyment of meat, hospitality and sustainable food production, reflecting the Irish farming tradition as well as current consumer food trends.

More information