In the campaign period between October and December, Pampers donates the equivalent of one vaccine dose to UNICEF for every pack of Pampers sold. In Germany, the initiative has by now generated a significant level of awareness.

Since 2008 RPM has been responsible for the detailed content of Pampers’ donation initiative “1 pack = 1 life-saving vaccine dose” against tetanus amongst newborns for UNICEF. With a lot of passion for this important topic we take care of the entire content planning and organisation of the project with the objective of increasing the public’s awareness on what a threat tetanus is to newborns in developing countries.


  • Strategy development and consulting
  • Concept development
  • Brand positioning
  • Organisation and realisation of a project trip to a developing country
  • Traditional press relations
  • Media cooperations (print/online/TV/radio)
  • Photo shoots
  • Video productions
  • Monitoring
  • Reporting

New &
Social Media

  • Strategy development and consulting
  • Issue management
  • Content development
  • Blogger relations
  • Social media monitoring
  • Reporting

Event & Celebrity Marketing

  • Testimonial acquisition and management
  • Press events
  • Blogger events

More information