With the new claim „One generation ahead“ SKYY Vodka is back in the portfolio of RPM and inspires for a new nightlife culture in 2016.

We initiated a lifestyle journal, that presents well-known influencer in food, music and blogging. On top of classic lifestyle, trade and consumer PR RPM is responsible for all Social Media channels and influencer activations. The Vodka from California focuses on progressive content, which inspires the consumer to challenge given rules.


  • Concept development
  • Image building and management
  • Brand positioning
  • Traditional press relations
  • Media cooperations (print/online)
  • Photo shoots
  • Content and journal production
  • Monitoring
  • Reporting

New &
Social Media

  • Community Management
  • Issue Management
  • Content development
  • Real Time Brand Building
  • Blogger relations
  • Social media monitoring
  • Reporting

Project description

Challenge given rules and stimulate positive changes by fresh thinking – that is the impulse behind the slogan „One generation further“ of SKYY Vodka. We challenged ourselves to present SKYY Vodka as a progressive brand for trendy consumers with the help of selected influencers. In a self produced journal current and socially relevant topics will be discussed. Successful in music, start-up or blogging: the journal experts presenting first-hand what moves them: always on the hunt for the new and driven to challenge given conventions. Kicking off with Turid Reinicke of Blonde Magazin, the restaurateur James Ardinast from Frankfurt and blogger Lina Mallon take over the SKYY journal. Discussing social relevant topics, defining current thoughts new and providing attitude: next to Ardinast and Mallon, Milen Till, Mary Scherpe, Wana Limar and Michel Niknafs will follow the slogan of SKYY Vodka and go think ahead. RPM is next to all PR work responsible for the Social Media / PR strategy and the production and editorial work of the „One generation further“ journal.

More information