The beer mix brand V+ from VELTINS stands for premium enjoyment in a vast variety of flavours.
With product variants such as Berry-x, Curuba or Energy, V+ has established itself as one of the leading beer mix drinks brands in Germany. RPM is responsible for national communications of the lifestyle brand.
- Strategy development and consulting
- Concept development
- Image building and management
- Brand positioning
- Traditional press relations
- Photo shoots
- Media cooperations (print/online)
Event & Celebrity Marketing
- Testimonial communication
The brand claim of V+ is “Check every day with a +”. RPM represents the spirit of this motto by delivering relevant brand experiences for the trendy target group and the target media. Whether colourful, loud or exclusive – together with RPM, V+ gave fans various, authentic opportunities to celebrate themselves, their friends and life.
In PR the focus is developing lifestyle-affine PR strategies. Within that remit, RPM is responsible for the creative development, planning as well as implementation and supervision of B2C communications.