The beer mix brand V+ from VELTINS stands for premium enjoyment in a vast variety of flavours.

With product variants such as Berry-x, Curuba or Energy, V+ has established itself as one of the leading beer mix drinks brands in Germany. RPM is responsible for national communications of the lifestyle brand.


  • Strategy development and consulting
  • Concept development
  • Image building and management
  • Brand positioning
  • Traditional press relations
  • Photo shoots
  • Monitoring
  • Media cooperations (print/online)

Event & Celebrity Marketing

  • Testimonial communication

Project description

The brand claim of V+ is “Check every day with a +”. RPM represents the spirit of this motto by delivering relevant brand experiences for the trendy target group and the target media. Whether colourful, loud or exclusive – together with RPM, V+ gave fans various, authentic opportunities to celebrate themselves, their friends and life.

In PR the focus is developing lifestyle-affine PR strategies. Within that remit, RPM is responsible for the creative development, planning as well as implementation and supervision of B2C communications.

More information