The salon-exclusive prestige brand Sassoon Professional stands for individual styles, precision and authenticity – inspired by the globally renowned hairdresser icon Vidal Sassoon.
Since July 2015 RPM has been looking after the entire PR work of the brand. Next to traditional B2C activities, we’re also also responsible for B2B communication such as representation at trade fairs.
- Strategy development and consulting
- Concept development
- Image building and management
- Brand positioning
- Traditional press relations
- Press events
- Trade fair support