Zara is one of the largest fashion retailers in the world. For the opening of the new flagship store on Hamburg’s Mönckebergstraße in May 2015, RPM organised an event with 700 invited guests.

In addition to the guest management for the opening cocktail RPM was also responsible for the organisation of an exclusive store preview for representatives of the trade, business and fashion press as well as the subsequent distribution of press material.


  • Strategy development and consulting
  • Concept development
  • Image building and management
  • Brand positioning
  • Traditional press relations
  • Monitoring
  • Reporting

Event Marketing

  • Press events
  • Blogger relations